Selected Book Summaries
The following are summaries of a selected group of Prof. Parsons' books.
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From the front flap..."Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field...Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners." |
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From the back cover..."User-friendly and accessibly written, A Manager's Guide to PR Projects is designed to help students and public relations practitioner conduct research, plan, manage implementation and evaluate PR and communication projects and programs. Picking up where classic PR textbooks leave off, this easy-to-use book provides hands-on, practical guidance..." Includes worksheets & a sample PR plan outline. |
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From the back cover..."It has been said time and again that to be a successful leader, you must demonstrate strong communication skills...[this book] will show you how to cultivate and use relationships with a variety of audiences, including the media." Includes interpersonal skills, presentations that deliver, communicating with the board, creating community relationships, speaking with the media and communication in crisis as examples. |
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An interdisciplinary textbook on healthcare ethics for doctors and allied health professionals. |
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Historical fiction by P.J. Parsons |
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Designed to help healthcare consumers navigate the healthcare system, this book is both entertaining and informative. Using a docu-drama approach, it leads you through the maze. |