Public Relations Articles

History of Public Relations

Creeden. 1989, Autumn. Public relations history misses "her story." Journalism Educator. 26-30.

Cutlip, S. (1991a). The last hurrah. Public Relations Review 17(4), 377-386.

Part of a special issue that recognized the contributions of one of America's leading researchers in public relations.

Cutlip, S. (1991b). An ill president and public relations: Before and after Jim Hagerty, Public Relations Review 17(4), 387-402.

Cutlip, S. (1991c). Pen Dudley's name finally disappears from the public relations marque, Public Relations Review 17(4), 403-412.

Foxworth, M. 1991, February). African-American achievements in public relations. Public Relations Journal. 47 (2), 18-19.

Fullerton, R. (1990) Art of public relations: U.S. department stores, 1876-1923, Public Relations Review 16(3), 68.

Henry, S. (1997). Anonymous in her own name: Public relations pioneer Doris E. Fleischman. Journalism History, 23 (2), 51-62.

Hon, L. Childers. (1997). ‘To redeem the soul of America': Public relations and the civil rights movement. Journal of Public Relations Research 9 (3), 163-212.

Miller, K. (1995). National and local public relations campaigns during the 1946 steel strike. Public Relations Review 21 (4), 305-324.

Olasky, M. (1987, April). The development of corporate public relations, 1850-1930, Journalism Monographs.

Pearson, R. (1990) . Perspectives on public relations history. Public Relations Review 16(3), 27-38.

Pinkleton, B. (1994). The campaign of the Committee on Public Information: Its contributions to the history and evolution of public relations. Journal of Public Relations Research 6(4), 229-240

Pinsdorf, M. (1999). Woodrow Wilson' PR : Wag the Hun. Public Relations Review 25(3), 309-330 .

Pratt, C. (1997-98, Winter). The 40-year tobacco wars: Giving public relations a black eye? Public Relations Quarterly, 42 (4), 5-10.

Raucher, A (1990) Public relations in business: A business of public relations. Public Relations Review 16(3), 19-26.

Ziaukas, T. (1999). Titanic and Public Relations: A Case Study. Journal of Public Relations Research 11(2), 105-124.



Portrayals and Perceptions of PR

Henderson, J. (1998) Negative connotations in the use of the term "public relations" in the print media. Public Relations Review 24(1), 45-54.

Keenan, K. (1996). Network news coverage of public relations: An exploratory census of content. Public Relations Review 22(3), 215-232.

Miller, K. (1999). Public relations in film and fiction, 1930 to 1995. Journal of Public Relations Research 11(1), 3-28.

Pincus, J et al. (1993). Newspaper editors’ perceptions of public relations: How business, news and sports editors differ. Journal of Public Relations Research 5(1), 27-46.

Public Relations Society of America, New York Chapter (1998). How we see ourselves and the practice of public relations. An attitude survey of the New York Chapter, Public Relations Society of America. Monograph published by PRSA-New York Chapter, New York.

Spicer, C. (1993). Images of public relations in the print media. Journal of Public Relations Research 5(1), 47-61.



Academic Perspectives on Public Relations

Botan, C. (1993). Introduction to the paradigm struggle in public relations. Public Relations Review 19(2) 107-110.

Broom, G. et al. (1989). The gap between professional and research agendas in public relations journals, Public Relations Review 1, 141-154.

Coombs, W. (1993). Philosophical underpinnings: Ramifications of a pluralist paradigm. Public Relations Review 19(2), 111-120.

Creedon, P. (1993). Acknowledging the infrastructure: A critical feminist analysis of systems theory, Public Relations Review 19(2), 157-166.

Grunig, J. (1993). Implications of public relations for other domains of communication. Journal of Communication 43(3), 164-187.

Grunig, J. (1993). From symbolic to behavioral relationships. Public Relations Review 19(2), 121-140.

Hallahan, K. (1993). The paradigm struggle and public relations practice, Public Relations Review 19(2), 197-206.

Heath, R. (1991). Public relations research and education: Agenda for the 1990s. Public Relations Review 17(2), 185-194.

Heath, R. (1993). A rhetorical approach to zones of meaning and organizational prerogatives, Public Relations Review 19(2) 141-156.

Holtzhausen, D. (2000). Postmodern values in public relations, Journal of Public Relations Research 12(1), 93-114.

McElreath, M. and Blamphin, J. (1994). Partial answers to priority research questions--and gaps--found in the Public Relations Society of America's Body of Knowledge, Journal of Public Relations Research 6(2), 69-104.

Morton, L. and Lin, L. (1995) Content and citation analyses of Public Relations Review. Public Relations Review, 21(4), 337-350.

Pasadeos, Y. and Renfro, B (1992). A bibliometric analysis of public relations research. Journal of Public Relations Research 4(3), 167-183.

Pasadeos, Y; Renfro, B. and Hanily, M. (1999) Influential authors and works of public relations scholarly literature: A network of recent research. Journal of Public Relations Research 11(1), 29-52.

Spicer, C. (2000). Public relations in a democratic society: Value and values, Journal of Public Relations Research 12(1), 115-130.

VanLeuven, J. (1990). Body of knowledge: Tomorrow's research agenda. Public Relations Review 16(2), 17-24.



Public Relations Ethics

Bivins, T. 1987, April. Applying ethical theory to public relations. Journal of Business Ethics. 6: 195-200.

Hunt, T. and Tirpok, A. 1993. Universal ethics code: An idea whose time has come. Public Relations Review. 19 (1): 1-11.

Jackson, P. 1988, October. Demonstrating professionalism. Public Relations Journal. 22-25.

Jennings, B.; Callahan, D.; Wolf, S. 1987, February. The professions: Public interest and the common good. Hastings Center Report. 17: 3-10.

Parsons, P. 1993. Framework for analysis of conflicting loyalties. Public Relations Review. 19 (1): 49-57.

Pearson, R. 1989, Summer. Albert J. Sullivan's theory of public relations ethics. Public Relations Review, XV, 52-61.

Pettit, J.; Vaughn; Pulley. 1990, Summer. The role of communications in organizations: Ethical considerations. Journal of Business Ethics, 27: 233-249.

Pratt, C. 1991, March. Public relations: The empirical research on practitioner ethics. Journal of Business Ethics, 10: 229-236.

Pratt, C. and Rentner, T. 1989. What's really being taught about ethical behavior? Public Relations Review. XV (1): 53-66.

Stark, A. 1993, May-June. What's the matter with business ethics? Harvard Business Review, 71: 38-40, 43-44, 46, 48.



Organizational Culture

Berger, B. (1999). The Halcion Affair: Public relations and the construction of ideological world view, Journal of Public Relations Research 11(3), 185-204.

Deatherage, C. and Hazelton, V. (1998). Effects of organizational worldviews on the practice of public relations: A test of the theory of public relations excellence. Journal of Public Relations Research 10(1), 57-71.

Farmer, B. Slater, J. and Wright, K. (1998). The role of communication in achieving shared vision under new organizational leadership, Journal of Public Relations Research 10(4), 219-236.

Ramirez, M. 1995-96, Winter. McDonald’s: A prime example of corporate culture. Public Relations Quarterly, 30-31.

Sriramiesh, K.; Grunig, J. and Dozier, D. (1996). Observation and measurement of two dimensions of organizational culture and their relationship to public relations. Journal of Public Relations Research 8(4), 229-262.




Bruning, S. and Ledingham, J. (1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review 25(2), 157-170.

Ledingham, J. and Bruning, S. (1998). Relationship management in public relations: Dimensions of an organization-public relationship, Public Relations Review 24(1), 55-66.

Ledingham, J; Bruning, S. and Wilson, L. (1999). Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public relationships, Journal of Public Relations Research 11(2), 167-184.

Springston, J. Et al. (1992). Field dynamics and public relations: Toward the management of multiple publics, Journal of Public Relations Research 4(2), 81-100.

Wilson , L. (1994). Excellent companies and coalition-building among the Fortune 500: A value and relationship-based theory, Public Relations Review 20(4), 333-344.



Issues Management

Berkowitz, D. and Turmire, K. (1994). Community relations and issues management: An issue orientation approach to segmenting publics, Journal of Public Relations Research 6(2), 105-124.

Blankenship. (1993). Issues management: Do communicators have a future role in the burgeoning world of issues management? Communication World. 10 (7), 25-27.

Coombs, T. (1992). The failure of the task force on food assistance; A case study of the role of legitimacy in issue management, Journal of Public Relations Research 4(2),101-122.

Gaunt, P. and Ollenburger, J. (1995). Issues management revisited: A tool that deserves another look, Public Relations Review 21(3), 199-210.

Hainsworth, B. (1990). Issues management: An overview, Public Relations Review 16(1), 3-6 (* Special Issue)

Hearit, K. (1997). On the use of transcendence as a an apologia strategy: The case of Johnson Controls and its fetal protection policy. Public Relations Review, 23(3), 217-232.

Heath, R. (1990). Corporate issues management: Theoretical underpinnings and research foundations, Public Relations ReviewA 2, 29-66.

Lauzen, M. (1994). Public relations practitioner role enactment in issues management. Journalism Quarterly. 71 (2), 356-369.

Lauzen, M. (1995). Public relations manager involvement in strategic issue diagnosis, Public Relations Review 21(4), 287-304.

Lauzen, M. (1997). Understanding the relation between public relations and issues management, Journal of Public Relations Research 9(1), 65-82.

Lauzen, M. and Dozier, D. (1994). Issues management mediation of linkages between environmental complexity and management of the public relations function, Journal of Public Relations Research 6(3), 163-184.

Murphy, P. (1996). Chaos theory as a model for managing issues and crises, Public Relations Review 22(2), 95-114.

Murphy, P. and Dee, J. (1996). Reconciling the preferences of environmental activists and corporate policymakers, Journal of Public Relations Research 8(1), 1-34.

Nelson, R. (1990). Bias versus fairness: The social utility of issues management, Public Relations Review 16(1), 25-32.

Plowman, K. et al. (1995). Walgreens: A study in health care issues and conflict resolution, Journal of Public Relations Research 7(4), 231-258.

Tucker & Trumpfheller. 1993, November. Building an issues management system. Public Relations Journal. 36-37.

Vasquez, G. (1996). Public relations as negotiation: An issue development perspective. Journal of Public Relations Research 8(1), 57-77.


Crisis Management

Benoit. W. (1997). Image repair discourse and crisis communication, Public Relations Review 23(2), 177-186.

Bronn, P. and Olson, E. (1999). Mapping the strategic thinking of public relations managers in a crisis situation: A illustrative example using conjoint analysis, Public Relations Review 25(3), 351-368.

Coombs, W. (1995). Choosing the right words: The development of guidelines for the selection of "appropriate" crisis-response strategies, Management Communication Quarterly 8(4), 447-476.

Coombs, W. (1998). An analytic framework for crisis situations: Better response from a better understanding of the situation, Journal of Public Relations Research 177-192.

Coombs, W. (1999). Information and compassion in crisis responses: A test of their effects, Journal of Public Relations Research 11(2), 125-142

Coombs, W. and Holliday, S. (1996). Communication and attributions in a crisis: An experimental study in crisis communication, Journal of Public Relations Research 8(4), 279-295.

Fitzpatrick, K. and Rubin, M. (1995). Public relations vs. legal strategies in organizational crisis decisions, Public Relations Review 21(1), 21-34.

Gonzalez-Herrero, A. and Pratt, C. (1996). An integrated symmetrical model for crisis-communications management, Journal of Public Relations Research 8(2), 79-106.

Guth, D. (1995). Organizational crisis experience and public relations roles, Public Relations Review 21(2), 123-136.

Hearit, K. (1994). Apologies and public relations crises at Chrysler, Toshiba and Volvo, Public Relations Review, 20(2), 113-126.

Hearit, K. (1996). The use of counter-attack in apologetic public relations crises: The case of General Motors vs. Dateline NBC, Public Relations Review 22(3), 233-248.

Kauffman, J. (1999). Adding fuel to the fire: NASA's crisis communications regarding Apoollo 1, Public Relations Review 25(4), 421-432.

Lee, J.; Jares, S. and Heath, R. (1999). Decision-making encroachment and cooperative relationships between public rleations and legal counselors in the management of organizational crisis, Journal of Public Relations Research, 11(3), 243-270.

Pinsdorf, M. (1991). Flying different skies: How different cultures respond to airline disasters, Public Relations Review 17(1), 37-56. (Special Issue)

Sen, F. and Egelhoff, W. (1991). Six years and counting: Learning from crisis management at Bhopal, Public Relations Review 17(1), 69-84.(Special Issue)

Small, W. (1991). Exxon Valdez: How to spend billions and still get a black eye, Public Relations Review 17(1), 9-26. (Special Issue)

Williams, D. and Olaniran, B. (1994). Exxon's decision-making flaws: The hypervigilant response to the Valdez grounding, Public Relations Review 20(1), 5-18.


Effects of Organizational Structure

Grunig, J. (1976). Organizations and public relations: Testing a communication theory. Journalism Monographs, No. 46, November 1976.

Hutton, J. (1999). The definition, dimensions and domain of public relations, Public Relations Review 25 (2), 199-214.

Schneider, L. (1985). The role of public relations in four organizational types, Journalism Quarterly 62 (3), 567-577, 594.

VanLeuven, J. (1991). Corporate organization strategies and the scope of public relations departments, Public Relations Review 17(3), 279-292. (Special Issue on Public Relations and Marketing)


Professionalism, Roles & Public Relations Practitioners

Berkowitz, D. and Hristodoulakis, I. (1999). Practitioner roles, public relations education and professional socialization: An exploratory study, Journal of Public Relations Research 11(1), 91-103.

Cameron, G., L.Sallot and R. Lariscy (1996. Developing standards of professional performance in public relations, Public Relations Review 22(1), 42-62.

Dozier D. and G. Broom (1995). Evolution of the manager role in public relations practice, Journal of Public Relations Research 7(1), 3-26.

Grunig, L. (1990). An exploration of the causes of job satisfaction in public relations, Management Communication Quarterly 3(3), 355.

Hainsworth, B. (1993). Commentary: Professionalism in public relations, Public Relations Review 19(4), 311-314.

Lauzen, M. (1994). Public relations practitioner role enactment in issues management, Journalism Quarterly 71(2), 356-369.

Olson, L. (1989). Job satisfaction of journalists and PR personnel, Public Relations Review 15 (4), 37-45.

Rentner, T. and J. Bissland (1990). Job satisfaction and its correlates among public relations workers, Journalism Quarterly 67(4), 950-955.

Sallot, L. G.Cameron and R.Lariscy (1998). Pluralistic ignorance and professional standards: Underestimating professionalism of our peers in public relations, Public Relations Review 24(1), 1-20.

Sallott, L., G. Cameron and R. Lariscy. (1997). Professional standards in public relations: A survey of educators, Public Relations Review 23(3), 197-216.

Toth, E.; Serini, S; Wright D.; and Emig, A. (1998). Trends in public relations roles, 1990-1995, Public Relations Review 24(3), 145-165.

Vasquez, G. and M. Taylor. (1999). What cultural values influence American public relations practitioners? Public Relations Review 25(4), 433-450.

Wylie, F. (1994). Commentary: Public relations is not yet a profession, Public Relations Review 20(1), 1-4.


Public Relations in Agencies

Bourland, P. (1993). The nature of conflict in firm-client relations: A content analysis of Public Relations Journal, 1980-89, Public Relations Review 19(4), 385-398.

Murphy, P. (1994). Comparing the decision structures of public relations agencies and clients, Journal of Public Relations Research 6(4), 209-229.

Pincus, J.; Acharya, L; Trotter, E.; St. Michel, C. (1991). Conflict between public relations agencies and their clients: A game theory analysis, Public Relations Review A 3, 151-164.